Monday, August 2, 2010

ETR: Reinvent Your Life

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Issue No. 0003 - $1.00

What Does Ready, Fire, Aim Mean to You?

By Jason Holland
Managing Editor

Michael Masterson credits his Ready, Fire, Aim philosophy as the single most important factor in the success he's had creating and/or helping to create dozens of multimillion-dollar businesses. One example: His largest client's growth from $8 million to $360 million since he came aboard as a consultant.

Yet people are often confused by Ready, Fire, Aim.

"Doesn't that mean you charge recklessly into a new venture, throwing out every product or advertising idea you can think of and seeing what sticks?" they ask.

But that's not it at all. As Michael puts it:

You must develop a pragmatic, action-oriented mentality. Rather than spend too much time and money refining theoretical ideas, you develop a prototype quickly and then see if the market will buy it. Whatever you're selling doesn't have to be perfect. But you can't be sloppy or settle for second-rate products.

You see, most people are skipping the "getting ready" part.

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Everybody's sick of "The Street," as in Wall Street. But we know a guy who's taken his investments elsewhere. And he's brought his friends. They're quietly making millions in:

- Non-stock investments (that make money no matter what the market's doing)...
- Overseas retirement havens...
- Super-low-cost-of-entry business opportunities...
- And much more!

Find out more about these "profit pros" here.


"Dream on it. Let your mind take you to places you would like to go, and then think about it and plan it and celebrate the possibilities."

Liza Minelli

Reinvent Your Life With a Proven Plan for Success
By Michael Masterson

My approach to starting new businesses is Ready, Fire, Aim.

This is the approach, for example, that I used to direct a real estate development project in Nicaragua. My partners and I bought two thousand acres of farmland on the Pacific Ocean one day, and started selling lots just about a week later.

We did quite well from a cash flow point of view. We got back our investment in less than a year. (We got back half of it as a result of one sales letter written to about 600 people. But that's a story for another time.)

But flash-forward five years, and I had a mess on my hands. We were running into problems with our local employees, the local government, and our property owners. Every faction wanted something else. And all I could do was give it to them.

We were quickly giving away all the profits we had made. That's when I invited an old friend of mine, a very successful real estate investor, to take a look at our project and tell us what he thought.

The first thing he said to me was, "Send me the master plan."

"What's a master plan?" I asked.

"You're in trouble," he said.

I still believe that Ready, Fire, Aim is the right way to start any new business. But you need to know what "being ready" means.

In the case of real estate development, it means having a comprehensive plan that takes into account such factors as land use, property owners' interests, government regulations, and the project's impact on the local community.

With the help of my friend, we instituted a master plan that has made the development the finest residential seaside resort in Nicaragua. But not having the plan at the outset cost us time and money.

Not having a master plan for your life can cost you, too. And that brings me to what I want to talk to you about today...

When I decided to become an A student in college (after barely doing enough work to get C's in high school), I started working on my goal right away. But I had a plan. It was a plan that had been proven by countless A students ahead of me: Study the curriculum. Figure out which courses you have an aptitude for. Show up with an A-student attitude -- and work your ass off.

That's what you should do. Get started on your goals immediately. But don't just go hell-bent in any direction. Follow a strategy that has worked well for others, and ask questions along the way.

Introducing the Master Plan

Webster's New Collegiate Dictionary defines "master plan" as something that gives overall guidance for a project, such as the building of a church or school or city. Washington, DC, for example, one of the most beautifully designed cities in the world, was once a swamp. Its transformation was the result of a master plan by Pierre Charles L'Enfant.

Master plans are what real estate developers use to transform raw land into suburban subdivisions, urban centers, and waterfront business districts.

Master plans are also used to redesign companies. Jack Welch used one to articulate and execute his vision for General Electric. He said it was the key to transforming the corporate giant from a troubled, declining company to a state-of-the-industry business leader.

And a master plan is what Warren Buffett and his partner used to turn Berkshire Hathaway into history's greatest financial success story... and themselves into billionaires.

On a personal level, my partners and I have used master plans to help dozens of companies grow into multimillion-dollar enterprises. That includes one that went from $100,000 to $135 million in 11 years, and another that went from $8 million to $320 million in 14 years.

Master plans don't always work. The former Soviet Union and communist China were famous for their master plans, which continued to project growth as their economies gradually crumbled into dust.

For a master plan to be effective, it has to be realistic and flexible. It has to be realistic about resources and capabilities, and it has to be adjusted and/or radically changed when circumstances dictate.

But used properly, a master plan can achieve miracles. It can transform deserts into sparkling cities, debt-ridden companies into thriving businesses, and perennially under-achieving people into healthy, wealthy, happy, and wise individuals.

The Dynamics of Your Personal Master Plan

A personal master plan can help you achieve all your life's goals quickly and with the least amount of trouble, time, and hassle. Using a master plan says you are serious about improving yourself and that you want that improvement to be radical. You want to go from C to A. You will not be satisfied with B.

A personal master plan is a formal contract between the person you are today and the person you have decided to be. It will help you reinvent your life because it will force you to transform vague ambitions into specific objectives. It will spell out exactly what you have to learn, what you have to do, and whom you have to work with to turn your dreams into reality.

As a result, your dreams may lose a bit of the "romance." But your master plan will compensate for that loss by giving you the exciting, uplifting feeling of progress. As each week goes by, you will be able to see, in very concrete ways, how you are improving. This will make it easier for you to continue making progress.

Most people never realize their dreams. Not because they aren't smart or shrewd or motivated enough, but because when they make an effort it is too little and misdirected. You won't have that problem. You have already begun your journey. And, with the help of ETR, you will be using a map that has been proven.

I've changed my life three times. First, in 1968, when I went from being a C student in high school to an A student in college. Second, in 1982, when I decided to get rich. And third, in 2000, when I developed and began using a personal master plan for Early to Rise.

In every case, the changes were major and the rewards were gratifying. But when I began master planning my success, the improvements came faster and easier. Were it not for the personal master plan I developed, I never would have been able to write and publish nine books (and counting). Or produce two feature-length films. Or write 365 poems in 365 days -- all while keeping my "day job."

Using a personal master plan will put you on a new trajectory. It will take a few weeks to get everything in order, but soon after that you will start to notice the progress you are making. And before long (certainly within two months), you'll be amazed at how much you are accomplishing. Finally, you will be doing (and actually finishing!) projects that you have been dreaming about for years. As you knock off one objective after the next, you will feel your confidence growing, your skills strengthening, your wealth building, and your enjoyment of life increasing.

One of the two books I wrote last year (thanks to my personal master plan) was called Creating Abundance: Your Master Plan for Living a Richer, Healthier, More Enjoyable Life Starting TODAY.

It consists of 52 chapters, each designed to take a week to accomplish. My goal was total life transformation in a single year. It seems ambitious, but it works.

Here is the book's outline so you can get a sense of what it entails:

Introduction: Why You Can't Get Started

Part One: Your Master Plan for an Abundant Life

What Does It Really Take to Change Your Life?

Reinvent Your Life With a Proven Plan for Success

Part Two: How to Turn Your Biggest Dreams Into Reality

Are You Setting Goals... or Still Dreaming?

The Vocabulary of Accomplishment

Figuring Out Your Core Values

Setting 7-Year Goals and Shorter-Term Objectives

Why You Must Write Down Your Goals

Using Daily Task Lists to Accomplish Your Goals

How to Make Measurable Progress Toward Your Most-Neglected Goals

Tracking Your Success

Part Three: Your Abundant Life, Day by Day

How to Become an Early Riser

A Life-Changing Early Morning Routine

Your Perfect Day: How to Allocate Your Hours for Maximum Productivity

3 Steps to Success: Thinking, Acting, and Breaking Up the Day

How to Be on Top of Everything

A Daily Eating Routine for a Healthy and Productive Life

4 Things You Can Do to Give Yourself Lots More Time to Be Lots More Successful

How to Create a Perfectly Organized Office

How to Change Your Work Habits and Become a Success Machine

Part Four: Creating a Richer, More Enjoyable Life

Making Our Lives Golden

Rewarding Yourself

5 Strategies for Living a Simpler, Fuller Life

Wanting Things

Emotional Detachment and the Zen of Golf

Put a Little Levity in Your Life

Part Five: The Push You Need to Succeed

Give Yourself a Kick in the Pants

The Junkie's Secret

Why Positive Thinking Doesn't Work

Too Scared to Try: A Formula for Defeating the Fear of Failure

How to Become What You Want to Be

When to Doubt Yourself

Taking the Big Leap

Checking Your Progress

Part Six: Skills of the Most Successful

Why You Can Learn So Much From a Mentor

What Dancing Can Teach You About Leadership

The Power of a Simple Question

Double Your Personal Power by Mastering One Skill

The Right Way to Take a Working Vacation

Read to Succeed

How to Think Like a Billionaire

Part Seven: The Obstacles to Your Success -- and How to Defeat Them

When Disaster Strikes

Giving Up Your Information Addiction

How to Overcome the Worst Self Doubt

When to Use Positive Thinking -- and When to Ignore It

Information Overload: How to Escape the Crush

Information Overload: The E-mail Problem

How to Get Out of That Damned Rut

When Your Life Suddenly Takes a Turn for the Worse

9 Steps to Defeating Depression

Part Eight: Building Your Wealth

How Much Are You Worth?

What It Really Takes to Become Wealthy

Pay Yourself First and Get Rich Automatically

The Best Way to Rise to the Top of Any Business

5 Secrets to Doubling Your Money Every 3 Years

The Key to Enjoying a Great Retirement (and a Lifetime of Happiness)

Part Nine: The Price of Success

The Unexpected Side Effects of Making Money

Are You Resilient Enough?

Criticism Is the Price You Pay for Success

How to Defeat the Insidious Green Monster

P.S. This book is not yet available for sale on its own. But you can get it as part of our in-house goal setting program, the Epiphany Alliance. You can change your life and accomplish all your goals with simple strategies from success mentor Bob Cox. For dozens more ways to turn your dreams into reality -- plus tons of goal-setting tools and motivation to get going -- sign up for the Epiphany Alliance. To find out more about the program, go here.

-----------------------------------------------------Highly Recommended-----------------------------------------------------

Got It All? – You're grateful for what you have in life... but you still want more right? More success. The ability to provide financial freedom to your family. And you really want to enjoy retirement. An early retirement at that. But how are you going to get there? Do you have a plan? Bob Cox does...


We want your feedback! Let us know your thoughts on today's issue. Email us at: AskETR@ETRFeedback.com

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Copyright © 2010 Early to Rise, LLC.

NOTE: If URLs do not appear as live links in your e-mail program, please cut and paste the full URL into the location or address field of your browser. Disclaimer: Early to Rise only recommends products that we've either personally checked out ourselves, or that come from people we know and trust. For doing so, we receive a commission. We will never recommend any product that does not have a 100% money-back satisfaction guarantee.


Nothing in this e-mail should be considered personalized Financial Advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized Financial Advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company.

To unsubscribe from Early to Rise and any associated external offers, Click here.

To contact us, please visit... http://www.supportatetr.com/helpdesk To cancel or for any other subscription issues, write us at: Order Processing Center


Attn: Customer Service
PO Box 7835
Delray Beach, Florida 33482

Sunday, August 1, 2010

ETR: How to Become What You Want to Be

Early to Rise
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Issue No. 0002 - $1.00

Are You Still Dreaming?

By Jason Holland
Managing Editor

Success mentor Bob Cox, the creator of ETR's Epiphany Alliance goal setting program, once told me, "It's wonderful to have dreams. Dreams always end well. But if all you do is dream, you won't accomplish anything."

This happens to be one of Michael Masterson's philosophies, as well. And in this essay, he reveals how he turned his dream of becoming a writer into reality...

-----------------------------------------------------Highly Recommended-----------------------------------------------------

Safe and Boring Is the New Sexy and Exciting

One of the members of the Liberty Street League likes "boring" investments...
... because they can make you money over and over again...safely and simply.

Long before the crash changed everything about making money in the stock market, this "profit pro" created his own strategy for cranking out regular cash payments from these 'boring' investments.

He spent 6 years crafting his methods into an almost fool-proof technique that could generate returns of "only" 65%... year in, year out.


What happens to a dream deferred?
Does it dry up like a raisin in the sun?

Langston Hughes

How to Become What You Want to Be
By Michael Masterson

"If you want to be a writer, you have to write."

I was sixteen years old when my father said those words to me. They were both kind and cruel. And I never forgot them.

The first time I can remember wanting to be a writer was several years earlier. I was eleven or twelve years old. It happened in the kitchen on a weekday night.

I had written a poem for Sister Mary Something at St. Agnes elementary school. My rhyming quatrain (AABB) was titled, pretentiously, "How do I know the World Is Real?"

I was sitting at the kitchen table finishing it off when my father walked up behind. I could feel him reading over my shoulder. I felt anxious, embarrassed. This little thing I was making, this first poem, was being scrutinized by a very serious critic. In addition to being the man who sat at the head of the table at dinner and in the living room thereafter, my father was a credentialed writer, an award-winning playwright, a Shakespearean scholar and a teacher of literature, including poetry.

I had seen my father, on Saturday mornings, hunched over student essays, muttering complaints about "virtual illiterates" and mockingly reading out loud passages to my mother that sounded perfectly good to me at the time but elicited derisive laughter from her. My father understood the secret-to-me clues of good writing. I didn't feel at all comfortable having my fragile young poem exposed to the awesome danger of his critical mind.

So there I sat, hoping he would be distracted by something and go away but he didn't. It must have only been a minute, but it felt much longer. Then I felt his hand on my shoulder, gentle and warm. "You may have a talent for writing," he said. And then he turned his attention to the refrigerator, took out a beer and went back to his reading chair in the living room.

I wrote lots of poetry in the months that followed and I began to think of myself as a writer. I liked that feeling. But soon other interests – touch football, the Junior Police Club, Virginia Lanzo – crowded themselves into my life.

Gradually I wrote less and less. I still yearned to be a writer and so I began to feel guilty about not writing. To assuage my guilt, I promised myself that my other activities were life experience and that I needed life experience to become the good writer I wanted to be.

In developing this excuse for not writing, I was building a structure of self-deception that so many people live inside when they abandon their dreams. From the outside it looks like you are doing nothing. But from the inside you know that you are in the process of becoming, which, you convince yourself, is the next best thing to being.

The truth was I never really understood what it meant to be a writer. I just knew that it was something I wanted to become. And although I had traded in my love of writing for a passion for football and the He Man Woman's Hater Club and for Virginia Lanzo, I told myself that it was okay not to write so long as I spent some time now and then wanting to be a writer.

This was the shape of my delusion when, at 16, I asked my father finally, "So how does a person become a writer?"

I will never forget his answer. He said, "The way to become a writer is to write."

So many people live their lives failing to become what they want. They do so because the "can't find the time" or the opportunity to get started.

How many times have you heard someone talk about how one day they will do what they always wanted to do – to practice medicine or to play guitar or to travel the world or paint pictures or write a book? And when you hear people you like expressing sentiments like those what do you feel? Happy because you are confident that one day they will accomplish their long-held goal? Or sort of sad for them because you are pretty sure they never will?

And what about you? What is it that you want to be but haven't become? What goal or project or task do you keep talking about accomplishing yet never do?

When my father told me that "writers write," he was saying two things:

  • That I had lost the right to call myself a writer when I stopped writing.
  • That I could regain the title the moment I started writing again.

If you spend a while ruminating on these thoughts you may find them both disturbing and liberating.

In my case, I was disturbed because what I wanted my father to say was that the way to become a writer was to read books about writing and then take courses on writing and then perhaps become an apprentice to a writer and then begin writing little bits here and there and finally, after 3 or 10 years of education, preparation and qualification, I would somehow automatically become a writer. In the meantime, I would be a writer in training – which seemed to carry with it the prestige of being a writer without the responsibility of actually writing.

But my father's definition wouldn't allow that. As long as I was studying writing or preparing myself to be a writer and yet not actually writing I wasn't a writer. It was as simple as that.

For many years I struggled with this pronouncement and subconsciously resented my father for making it. Why did my father want me to feel bad about not actually writing? Why wouldn't he encourage me to do what I wanted to do, which was to prepare to become a writer?

It seemed sort of mean and unnecessary, a fire-and-brimstone approach to career counseling. "Unless thy daily toils comprise the holy act itself, you reside in the valley of the faithless."

Lots of people feel this way: that they can keep their dream alive and derive some of the ego satisfaction they hope their dream will give them simply by living in a state of becoming. "I am not yet the person I want to become, but so long as I continue to express a wish to become that person, I keep that possibility alive and deserve credit for doing so."

Yes, you'll be a great guitar player one day so it really doesn't matter that you can't play a single chord now.

My father was telling me that if I wanted to become a writer the first thing I had to do was to refuse to accept any psychological credit for wanting to be a writer.

Unless I was actually writing I would never be a writer.

It didn't matter how much I wanted to be one, how much I knew about writing or how many degrees and certificates I would earn. If I wanted to become a writer there was only one thing I could do: start writing.

I didn't understand this until many years later, but in that terse definition my father was also telling me that all the formal, official, legal and socially acceptable qualifications for being something that you want to be are ultimately bullshit.

If you really want to do something, don't worry about qualifications, credentials and certifications, just do it.

Just do it. That's Nike's slogan. And mine too. If you have a dream deferred, it should be your slogan too.

Accepting my father's lesson was like learning to swim in cold water -- painful at first but invigorating after I got used to it. After the initial disappointment of giving up the delusion that the state of becoming a writer was as good as being one I had no choice but to jump over the becoming stage and simply be.

I did that by writing. Every day. And when I learned the secret of getting up early and writing first thing in the morning – hours before other people trailed into work – then I began to really live my dream.

These days I usually get to the office between 6:30 and 7:00 and the first thing I do is brew a cup of coffee and fire up the computer. There is no better feeling for me than to get going, sometimes by writing in my journal but more often by tackling something tougher, like a book chapter, first thing in the morning when the office is dark and quiet.

Of all the many pleasures of being a writer – the finishing of the manuscript, the collaboration with editors, seeing the book for the first time and even the best seller lists and parties – the purest and finest for me has always been the first few hours every morning when I am in a writerly groove.

What I am saying is that the best part about being a writer, I have discovered, is the writing.

To enjoy that best part, you don't need to be working at a certain level nor do you need to have taken so many hours of classes or received any diplomas, certificates or degrees. All you need to do is to do the thing you want to do. Just do it!

Here's a bonus thought: the best way to become something special is also the fastest and the easiest: just start doing it. Don't wait for the proper time. Don't wait till you've finished your education. Don't insist on getting all your qualifications first. Just start doing it.

That, I realize now, was the other side of what my father was telling me. If a writer is someone who writes – and not someone who has an MFA in Creative Writing or even someone who collets a check for writing – then I could become a writer simply by starting to write! I didn't have to take any courses or complete any qualifications or get someone to pay for my writing.

All I had to do was write.

I become a writer the moment I start writing and I cease to be a writer the moment I stop. From an existential perspective, this is exactly right. And if you can think existentially, you will see that this is exactly how it should be. If you live by this existential perspective, nobody can stop you from becoming what you want to be and you don't have to wait for anyone's approval or acknowledgement. You just make a decision to become and then you become.

Two great American poets, Emily Dickenson and Charles Bukowski, became writers this way. Neither had any formal education in writing or was qualified to write poetry in any way. They just began writing and kept writing and eventually their writing became better (which is really not the point) and recognized as great poets (which is also not the point.) They became writers by writing. Nobody could stop them. And they didn't have to wait.

This idea may apply to the dream of becoming a writer, one might argue, but what if your dream were to be a doctor or a lawyer or a professional basketball player?

Here is where we run into a little snag. Certain professions require degrees and certifications. And others require extremely high levels of skill. You can't become a doctor simply by doctoring. Can you?

I'd say yes you can. If your dream of being a doctor (or a lawyer, etc.) entails getting paid for your work, then you will have to go through the officially sanctioned process that the people in charge, in their infinite wisdom, have established for the good of the community. But if your dream is to do what doctors are supposed to – to help heal people, then you can become a doctor, albeit a non-professional folk doctor, simply by starting to help people heal.

In choosing the doctor dream I am purposely pushing this idea to its limits to make a point. I recognize that being a good doctor, as in being a good healer, requires a good deal of knowledge and skill. But I'm not talking about becoming good at something (Just as my dad was not talking about becoming a good writer.), I'm talking about becoming what you want to become, about living your dream.

If you want to be a doctor in the sense of healing people then nobody can stop you. You can be thrown in jail if you are prosecuted for practicing medicine without a license, but if you want to heal and are careful about staying legal then you can go ahead and become a healer immediately.

Just start healing!

Before you write in to tell me how irresponsible I am, let me say that I am not advocating that ETR readers practice medicine without licenses. What I am saying is that if you want to be anything, even something that in the regulated world requires education and certification, you can become that person simply by doing the thing you want.

  • So what is the best way to become a guitar player? Start playing that guitar.
  • And what is the best way to become a lyricist? Just write those songs.
  • And what is the best way to become a basketball player? Start shooting those hoops.

Don't worry about not being qualified. And don't worry about not getting paid for it. If you have a dream that's been long deferred, don't spend another day talking about what you will do one day, just do it.

[Ed. Note: Having trouble getting motivated? It happens to the best of us. But if procrastination becomes a habit - you're doomed! Let success mentor Bob Cox share with you his strategies for avoiding this pitfall. And that's just a small taste of the techniques he's got on offer in his Epiphany Alliance goal setting program.]

-----------------------------------------------------Highly Recommended-----------------------------------------------------

Need Help Simplifying Your Life? - Success mentor Bob Cox discovered a secret... it's one that grew his income by 300%, helped him co-found a local start-up that grew into a $2-billion-a-year enterprise, and retire for the first time at age 36.

The same secret - which Bob calls the "Hourglass Epiphany" - could be your key to being successful. You can get the full details on the "Hourglass Epiphany" - and find out how to use it to create your own life of relaxed accomplishment - right here.


We want your feedback! Let us know your thoughts on today's issue. Email us at: AskETR@ETRFeedback.com

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Copyright © 2010 Early to Rise, LLC.

NOTE: If URLs do not appear as live links in your e-mail program, please cut and paste the full URL into the location or address field of your browser. Disclaimer: Early to Rise only recommends products that we've either personally checked out ourselves, or that come from people we know and trust. For doing so, we receive a commission. We will never recommend any product that does not have a 100% money-back satisfaction guarantee.


Nothing in this e-mail should be considered personalized Financial Advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized Financial Advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company.

To unsubscribe from Early to Rise and any associated external offers, Click here.

To contact us, please visit... http://www.supportatetr.com/helpdesk To cancel or for any other subscription issues, write us at: Order Processing Center


Attn: Customer Service
PO Box 7835
Delray Beach, Florida 33482

Saturday, July 31, 2010

Welcome to Early To Rise

Early to Rise
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Issue No. 0001 - $1.00

Dear ETR Reader,

Gooooood Morning!

Welcome to your first day of Early to Rise! Consider us your personal alarm clock to success.

We're going to wake you up by giving you inspiration, ideas, and practical advice on how to accomplish your goals.

Whether you want to start your own business, become CEO of the business you work for, improve your health, lose weight, increase your wealth or simplify your life... we will be here bright and early to help you!

At 6 a.m. tomorrow you will receive your first issue of Early to Rise. Then every morning when you open your computer we will be there waiting for you with useful, proven, life-changing ideas.

In the next two weeks you will be receiving extremely important issues. Each of these contains at least one of the most important success secrets we have ever learned. You will read about:

  • Chicken Entrepreneurship – the low-cost, risk-free method Michael Masterson uses to start new businesses. Don't even think about "going out on your own" until you've read this strategy!

  • How to use "The Rule of One" to come up with great ideas quickly and increase the power of everything you write, including your advertising copy.

  • Michael Masterson's "Check-Off" System" for mastering any skill. Find out exactly how much time you need to accomplish anything and how to cut that time in half.

  • Why direct marketing (and not website advertising) is the way to build your Internet business.

  • How to reinvent your life by transforming your "big dreams" into action steps in a proven success plan.

  • Why you will never be happy if you try to (be happy).

  • And that's just for starters.

Your first issue will arrive first thing tomorrow morning. But we wanted to start our relationship off right by sending you a free report today – something that will make your free subscription to Early to Rise much, much more valuable.

We call it, very simply, Early to Rise: The User's Guide.

And it will tell you exactly who we are, what we believe, and we plan to help you succeed. Please read it as soon as you've finished this letter.

Welcome to Our Family!

Early to Rise was founded in 1999.

It began as an informal weekly e-mail that Michael Masterson sent to a handful of his clients and protégés. The idea was to help them succeed by giving them shortcuts. Shortcuts based on his twenty-plus years as an entrepreneur and consultant.

Masterson started his first business when he was 11 years old. In the decades since then, he started dozens more... public and private... local and international... retail, wholesale, and direct mail.

Masterson's entrepreneurial experience is broad – as broad as anyone I know.

At one time or another, he started or consulted with businesses involved in: information publishing, investment advice, health and nutrition, bars and restaurants, furniture, fine art, public relations, jewelry and perfumes, national and international real estate development, just to name a few.

Most of the businesses he started became multimillion dollar operations. Many had sales in excess of $10 million. Several exceeded $50 million mark, one went to $135 million and another is right over $300 million.

Masterson "retired" first in 1989 when he was 39 years old. But his interest in the process of starting businesses and direct marketing led him back as a consultant. He quickly became busy with clients and then retired again in 2000.

Since then he's trimmed down his client list to a half dozen and spends at least half of his time writing.

All of his books have sold well. Several became Wall Street Journal, New York Times and Amazon.com best sellers.

Those include Changing the Channel: 12 Easy Ways to Make Millions for Your Business (with MaryEllen Tribby), Ready, Fire, Aim: Zero to $100 Million in No Time Flat, Seven Years to Seven Figures: The Fast Track Plan to Becoming a Millionaire; Automatic Wealth: The Six Steps to Financial Independence; Automatic Wealth for Grads... and Anyone Else Just Starting Out; Power and Persuasion: How to Command Success in Business and Your Personal Life (all published by John Wiley & Sons); and Confessions of a Self-Made Millionaire.

He also has published short stories and poetry and has received several literary awards for his fiction.

"But of all the writing I do," he has said. "There is nothing that gives me more personal satisfaction than writing for Early to Rise."

I know why he likes writing for ETR so much. It's because it gives him the chance to write not just about business but also about all his other personal interests, such as exercise, fitness, natural health, reading, public speaking, goal setting, real estate, personal investing, and living a rich, purposeful life.

But I don't want to get carried away talking about Michael Masterson. He is just one of more than a dozen world-class experts who will be giving you their advice and teaching you skills every day. For example:

  • Maverick investor Charles Newcastle will show you to how to build wealth "off the Street" with dozens of different recession-immune investment opportunities
  • Bob Cox, mentor to the four billionaires, teaches you a proven set of skills and strategies for setting and achieving any goal
  • David Cross, Senior Internet Consultant, shares his contrarian (but profitable) take on Internet marketing
  • Veteran copywriter Bob Bly on how to start your own part time Internet business – and make a full time (and more) income
  • Clayton Makepeace, master copywriter and marketing strategist, shares why most Internet businesses will go under in the next two years – and how to avoid being one of them

As you can see, Early to Rise takes a holistic approach to self improvement. We cover every important aspect of life: your health, wealth, personal and social ambitions.

We search out and befriend the most interesting leaders in these areas and we bring them to you – close and personal.

Our goal is provide you with specific, actionable strategies to accomplish all your goals, one day at a time with the confidence of knowing you are following the advice of true experts – men and women who have done it before.

In the next two weeks you'll receive an issue of ETR nearly every day, plus the Michael Masterson Journal, an uncensored, unedited take on making money, maintaining your wealth, and accomplishing everything you set out to do.

Early to Rise is priced at $1 an issue – or $250 a year. This is an insanely low price to pay for the level of information and advice that we provide, including insights and wealth-building recommendations from some of the smartest, most successful people in the business.

But as a provisional member to our Wealth Club, your subscription is free.

Plus, I'll be sending you some very special "white papers" on topics I think you need to know right now, so you can appreciate each and every issue of ETR. For example, the ETR User's Guide...

Early To Rise is meant for the up-and-comers, the ambitious, the future fortune makers. And for experienced entrepreneurs and executives who want to be reminded of the most important secrets of building wealth, health, and happiness each and every day.

If you are ready to read every issue of ETR, you will get a lot from it.

And one last thing. You won't want to miss a single issue of Early to Rise. So please whitelist us immediately. By doing this, you are simply letting your e-mail provider know that you wish to receive this newsletter. And that Early to Rise is a trusted source.

This is a simple process and it will only take a few seconds. You can find complete instructions here.

Here's to your success!

Best Regards,

Jessica Kurrle
Associate Publisher
Early to Rise

[Ed. Note: Ready for a unique spin on investing and wealth building - not from a Wall Street or Big Business insider – but from a small businessman who invests only in opportunities he trusts, backed up by the thoroughly-researched advice of his closest friends and colleagues? Check out the Liberty Street League for the latest and best wealth building strategies in entrepreneurship, real estate, stocks, commodities, business opportunity, Internet business, and more.]

P.S. Don't forget to read Early to Rise: The User's Guide. You can get it right here.

P.P.S. As a new member of Early to Rise you are eligible to sign up for a free six-month subscription to our two sister publications!

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You can find out more... and sign up here.

And from Investor's Daily Edge (valued at $250 a year) you'll receive clear recommendations and practical strategies for protecting your portfolio and multiplying your money – in a rising or falling market. So whether you are a long-term investor, a short-term trader, or a prudent speculator, you can count on useful advice you can take to the bank.

Get a glimpse of the track records of IDE's analysts – and sign up – here.


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Nothing in this e-mail should be considered personalized Financial Advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized Financial Advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company.

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Friday, July 30, 2010

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Congratulations!

You've just become a member of Early to Rise - the world's premier wealth and success newsletter. We are dedicated to helping you achieve success in the most important areas of your life.

To read your free report, The Wealth Secrets of a Self-Made Multimillionaire, simply click here.

In every communication from us, you will receive powerful, actionable advice that will improve the way you work and organize your day. You can expect strategies that will help you start and grow a profitable business. And you will learn how to compound your wealth safely and more rapidly.

You should receive your first issue of Early to Rise in the next few days. After that, you will receive an issue each day (including our weekly Insider Report), Monday through Friday.

And on Saturday you will get a special message from our founder, self-made multi-millionaire Michael Masterson. In his Michael Masterson Journal you'll get his no-holds-barred advice on wealth building, health, the economy, and more. You'll also get first crack at his latest breakthrough business ideas and marketing strategies.

**IMPORTANT**

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Jason Holland
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Early to Rise

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Wednesday, June 30, 2010

6/30 Brightwurks

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Brightwurks Feed My Inbox

Announcing B Combinator!
June 30, 2010 at 1:48 AM

Today we're announcing a new type of ongoing content for the Brightwurks blog ... something we're calling B Combinator.

So what is it? B Combinator is our attempt to build a bootstrapped web app ... publicly. As if it's not hard enough to self-fund a web app, we're also going to blog about the entire process. We're going to share every step of the way, giving people a behind-the-scenes look at what it takes to build and launch version one.

What's with the name?

Of course the name "B Combinator" is a play on the Y Combinator name. Early in 2010 we applied to YC with this idea and were not accepted. I want to be clear that we aren't bitter. It was just an idea without a proof of concept at the time, so it makes sense that we weren't picked. However, we aren't the kind of people to sit idly by and wait for things to fall in our lap. We're finding a way to build it anyways.

Will it be harder? Yes. Will it take longer? Yes. Could we end up looking stupid? Yes. Despite all the challenges could it still be a game-changer? Absolutely!

As for the "B", it could stand for a number of things: Brightwurks, bootstrapped, "plan B" (as Y Combinator was plan A), badass (we hope) ... frankly it doesn't matter. Since the app doesn't have a name yet, B Combinator will have to do until there is something more official.

What are you building?

That's the next post, so stay tuned! We're just out to solve a practical problem we think a lot of businesses (including ours) have. It's not ground-breaking, just something we feel everyone in this market has done wrong.

We built the first version of Feed My Inbox in roughly 24 hours. This app needs more thought and work before we can launch, so we're taking a different approach.

I also want to give a hat tip to Carsonified and the Bare Naked App project they did 4+ years ago. I really enjoyed reading it and B Combinator is very much inspired by what that project was about.

The Objectives

  1. Prove that an idea is worthless; execution is everything. Enough said.
  2. Inspire readers and people in our business by sharing the entire process publicly
  3. Build a larger audience by sharing our process with others
  4. Generate feedback, ideas and discussion from readers about how to make the app better; we hope you will participate by reading and commenting.
  5. Writing about the process holds us accountable to making consistent progress and launching version 1
  6. Build an app that helps companies do business more efficiently and helps us do this full-time. Currently we split time between working on our projects at Brightwurks and doing client work at Project83.

Upcoming Posts

  • What we're building
  • Selecting a Name
  • Wireframes v1
 

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Tuesday, June 29, 2010

6/29 Brightwurks

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Brightwurks Feed My Inbox

New Feed My Inbox Features
June 28, 2010 at 5:40 PM

Instead of burning one down in honor of 4/20 we decided to be productive and announce some new Feed My Inbox features! Along with a number of back-end improvements, there are four new customer-facing features you may be interested in. Here's a rundown of each:

1. 6-hour Frequency Option

If you want updates somewhere in-between real-time and daily, we've added a new frequency option that will check every six hours and email you when there are new items available. If you have a paid account, simply login and edit a feed to see the option:

6-hour Frequency

2. Pause Your Feeds

If you ever leave on vacation or wish to pause ALL Feed My Inbox notifications temporarily, you can do so very easily. Visit the "feed settings" page in your account and there is a "Pause Your Feeds" link. One click and it's done, then click it again to make them active.

Pause Feeds

3. Brightwurks.com Blog is Free!

Someone mentioned this to us a while back and we thought this would be fun. If you subscribe to our blog (Brightwurks.com), it no longer counts against your feed count. So go crazy and add 6, 26 or 76 feeds to your account! If one of them is ours you won't have to upgrade.

4. Unsubscribe from Multiple Feeds

Up until now it's been rather difficult to unsubscribe from multiple feeds at one time. You have to click the unsubscribe link for each one, which can be tedious if you have a lot of feeds. Now all you need to do is select multiple feeds in your account, then click the "Edit Selected" button on the top. There is now an "unsubscribe from selected" link on the top that you can click and instantly unsubscribe.

Unsubscribe from Multiple

Thanks for all the feature suggestions folks! We're listening and are working hard to keep 'em coming.

 

New Feature: Annual Payment Plans
June 28, 2010 at 5:40 PM

Today we released Feed My Inbox support for annual payment plans! This has been the most requested feature in the last month and we're happy to add it before most of the free trials expire.

By enrolling in an annual payment plan, you get the equivalent of two free months of service (save up to $32/year). For those that have been less than thrilled about our pricing plans, we hope this is just the push you needed to get on board!

The one thing we haven't released yet is the ability to switch from monthly billing to yearly billing (or vice versa) in the account area. If you already have a monthly plan and prefer to be billed yearly, please touch base with us and we can change it for you.

One last thing we added with regards to payments is pro-rated upgrades. If you upgrade to a bigger monthly/yearly plan at any time, the cost is pro-rated instead of charging you the full amount.

New Subject Line Option

Another small feature released today is a new email subject line option. You now have the choice of customizing the email subject line to read "Feed Name - Post Title", like so:

We appreciate all the great feedback and suggestions so far!

Update 2/11/10: We just added support so that you can change from monthly billing to annual billing in your account on the "Your Plan" page instead of having to ask us to change it.

 

New Feature: Confirm sites via meta tag
June 28, 2010 at 5:40 PM

Last night we added a new feature especially for webmasters, or anyone that has a Feed My Inbox email signup form on their website.

If you want to see your subscriber count and access who is subscribed to your feed, we have a process of confirming ownership of the feed. Up until last night the only way to confirm a site was by uploading an HTML file to your website. Since many folks are on hosted platforms like Blogger, Wordpress, etc. it's not possible to confirm ownership that way.

Now webmasters have the option of uploading the HTML file OR adding a meta tag to the <head> of their website. On most hosted platforms you have access to the head or header template of your site where the custom meta tag can be added.

Here are brief (untested, mind you) instructions for a few of the most popular hosted blogging platforms:

Wordpress.com:

Select "Meta Tag" as your verification and start at your blog dashboard. Go to Appearance > Editor > Header. The meta tag should be added in the header.php template file in between the <head></head> tags.

Blogger / Blogspot:

From your Blogger dashboard, click on "Layout" for the Blogspot you are verifying, then "Edit HTML". In the Edit Template screen, you will see the HTML for your blog template. The meta tag should be added near the top between the <head></head> tags.

Typepad:

The file upload method actually works best on Typepad. When logged in, click on the Library link at the top of your dashboard, then use the File Manager to upload the required html file.

Squarespace:

Select "Meta Tag" as your verification method, and insert the code within [Structure > Website Settings > Code Injection > Extra Header Code] in your site manager.

For more instruction on the process of adding a site in Feed My Inbox, refer to the webmasters page.

 

Feed My Inbox 2.0 is Launched!
June 28, 2010 at 5:40 PM

Launching Feed My Inbox 2.0 had many bumps today, but it's finally live. Thanks so much for your patience while the service was down most of the day.

Many more details about the site will be posted here in the coming weeks, but right now we're only going to cover the most important stuff.

Accounts have new passwords

All account passwords in the old and new system are encrypted in the database. We can't even see them. Since version 2.0 is a completely different platform with new code and so forth, we were not able to migrate over the passwords to the new database.

What's that mean? We had to reset account passwords and there are two ways to get in your account:

  1. Use the forgot your password link and the password will be reset then emailed to you. Upon logging in for the first time you will be asked to create your own new password.
  2. As I write this we are sending an email to every customer that has a Feed My Inbox account. The email will contain information about the new version along with their new account password.

Sorry about that folks, but we really had no way around this one if we wanted to keep account information 100% secure.

Enjoy the new site!

We worked extremely hard on the new website and account area. It's a great foundation for all the cool things we have planned in 2010. Go check it out!

 

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Sunday, June 13, 2010

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