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| Thursday December 9, 2010 | |||||
 "High achievers spot rich opportunities swiftly, make big decisions quickly, and move into action immediately. Follow these principles and you can make your dreams come true." Robert H. Schuller 7 Steps to Your First Website, Subscriber, and Sale If you could create a steady side income by putting in just a few hours a week, would you do it? Listen, it's entirely possible. And today, I'm going to show you how. I recently started an Internet business in a niche market that I am very passionate about. I've already started to collect names to build a subscriber list. And I've even made a handful of sales! A handful of sales might not sound like much, but I'm excited. Why? Because the hardest part -- setting up my new site and starting to drive traffic to it -- is out of the way. I'm using the proven business model that helped ETR triple its revenues in three years... the same model that helped ETR's parent company, Agora Inc., explode into a nearly $300 million Internet juggernaut. So I know I can realistically expect my site to (eventually) churn out significant income for me. By no means am I putting a full-time effort into this project. (And most would argue that I'm not even putting in a part-time effort.) It's just something I'm doing on the side. Of course, that's one of the major benefits of Internet and information marketing. You can get started as what Michael Masterson calls a "chicken entrepreneur"... without quitting your day job. You, too, can create a home-based Internet business that will provide you with a steady side income. Here are the seven simple steps: Step 1. Identify Your Market The biggest mistake I see budding Internet entrepreneurs make is to start by trying to figure out what they're going to sell. And that can be tough. There are hundreds of thousands, even millions, of possible products and services. It's more important to decide what market or niche you are going to target. When you identify your market, you will know who your prospects are, what problems they have, and what solutions they are looking for. And once you have that information, it's not hard to find a product to sell to them. So how do you decide which market to go after? My recommendation is to make a list of all the things you are interested in and choose from that. Why make a list and not just zero in on your number one passion? Because you want to give yourself some options. Just because you have a strong interest in something doesn't mean there are enough people out there who share your interest and (very important) have money to spend on it. Golfers, for example, are passionate about their game. They also have a lot of money to spend on golf-related "stuff." On the other hand, though teenage boys may be into sports and cars, you won't have much luck selling them anything anytime soon. Shocking Video Blows the Lid off Mainstream Financial Press If you have just a few minutes to spare, please do yourself a favor and watch this short presentation. You'll discover the surprising truth on how the "talking heads" on TV could already be destroying your wealth. This is likely unlike anything you've heard before - and it's more important now than ever that you take a listen. Simply CLICK HERE and make sure your speakers are on. Step 2. Choose -- and Purchase -- a Domain Name Another mistake that online entrepreneurs make is to try to come up with a domain name that is cute or creative. Your domain name should be descriptive of your website topic and benefit-driven. Ideally, it should also include your main keyword. And, of course, it should be easy to spell and easy to remember. A good example of a domain name that is easy to remember, easy to spell, descriptive, benefit-driven, and includes the main keyword of the website's topic: FreeCreditReport.com. Step 3. Put Up a Website If you can use a word processor, you can create a website. The software is similar. I use and recommend WordPress (which ETR includes with membership in the Internet Money Club). This is one of the best website content management systems out there. It is free... and fully customizable. Step 4. Add an Opt-In Form to Your Site When you visit any of ETR's websites, including EarlyToRise.com, you'll notice that there is an opt-in box near the top right-hand corner. Having an opt-in form is one of the things that separate successful online businesses from those that fail. It allows your site visitors to give you their names, e-mail addresses, and any other information you may want to collect. By capturing their contact information, you can follow up with them on a regular basis via e-mail. You can send them valuable content, build a relationship with them, and bring them back to your website to sell them products they are interested in. Step 5. Offer a Freebie The best way to get people to give you their contact information is to offer them something of value in exchange. At Early to Rise, we offer a free subscription to the newsletter you're reading right now. You could also offer a free special report or some type of tip sheet. Putting one together can be as simple as coming up with 10 questions that people in your niche are likely to ask and answering those questions. It can be just five or 10 pages long. Better yet, unlike a daily newsletter, you only have to write it once. Then you upload it to your autoresponder (the same software you use for the opt-in form) and have it automatically sent to everyone who gives you their name and e-mail address. I recommend using a third party autoresponder service such as Aweber. Step 6. Drive Traffic to Your Website There are many ways to drive traffic to your website. But when you're starting out, you'll want to focus mostly on free traffic. One of my favorite ways to get free traffic is by writing and submitting articles to article directories. I submit most of my articles to EzineArticles.com. (Make sure you include your website's URL in the blurb or bio that runs with the article.) Another good way to get free traffic is through social media marketing. Search for blogs and forums that are related to your niche and answer questions and post comments. Most forums and blogs will allow you to link back to your website. Just be sure that you are providing good information and that what you have to say is relevant to the forum's or blog's subject matter. Keep in mind that most of the people you attract to your website by submitting articles and through social media will not purchase anything from you. At least, they won't purchase anything on their first visit. But that's why you have the opt-in form -- to capture their contact information so you can keep bringing them back. Step 7. Follow Up... and Start Making Sales The final step is to follow up with the people on your opt-in list and start selling them products. These can be your own products or products you are promoting as an affiliate. This, too, can be done with your autoresponder. For example, you could write a series of five to seven e-mails, each one promoting a different product. And as soon as people opt in to get your freebie, you have those e-mails automatically sent to them, one at a time, every couple of days. Those are the seven steps you can take to quickly and easily launch a new online business. Once you have this basic system in place, you continue to build on it by learning more ways to bring traffic to your site, building a bigger opt-in list, and starting to promote what we call "back-end" products. [Ed. Note: You can help speed your newly created online business to profitability by becoming a member of the Internet Money Club. Director Brian Edmondson will be your mentor and coach for the next six months, helping you navigate every step of setting up and running your business. And he guarantees that your Internet venture will be making money by the end of February. New applications for the IMC Class of 2011 will be accepted only for a limited time starting Saturday. So check your inbox first thing over the weekend to find out how the Internet Money Club can change your life.] The most absurd (and lucrative) "gold" story yet? A tiny, 70¢ company is preparing to tap what may be one of the world's largest resource discoveries... If successful, shares could soar 3,000% or more. What's really interesting - and incredible - is where this deposit originated. I'll give you a hint: There's no oxygen here. The sun never shines. And it's more than a million miles away from any city, town or suburb. For more details, click here. "They covered everything a new Internet entrepreneur needs." "My 'little project' started to take shape, thanks to the resources of the Internet Money Club. In particular, thanks to Brian Edmondson, the Internet Money Club's director." "Left to my own devices, I might still be wondering if my niche, topic, or approach would work. But with the benefit of his perspective, Brian lent me the confidence to keep working the system until I had enough confidence of my own. The Internet Money Club gave me the tools to get started and grow my business. They covered everything a new Internet entrepreneur needs... and then some." PJ McClure The First Major Shift in Business Thinking Since the 1937 Publication of Think and Grow Rich Michael Masterson's New York Times and Wall Street Journal bestseller, Ready, Fire, Aim, lays out a completely new approach to business and life. It's the blueprint that helped Michael go from pool installer to self-employed multimillionaire before his 40th birthday. And it's so practical and sensible that just about anyone can use it to make their first $1 million... $50 million... $100 million or more! The Language Perfectionist: Prickly Pairs It's time for another round of "confusables" -- similar words that are often confused, misused, and abused. The following examples come from print and online sources.
A tenant (TEN-unt) rents a space. A tenet (TEN-it) is an opinion or principle.
When one does something intentionally, most often the right word is purposely. The word purposefully conveys a more weighty meaning: "with a specific goal in mind."
The word intended here is counsel, meaning advice or guidance. A council is an elected or appointed group. Also, don't confuse either word with consul, an official who represents a foreign country. [Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.]
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Thursday, December 9, 2010
7 Steps to Your First Website, Subscriber, and Sale
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