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| Thursday December 16, 2010 | |||||
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From the Editor: What happens when a business with a longstanding "No. 1" competitive edge is no longer "No. 1"? In today's video presentation, "Mindset Maven" PJ McClure shows you what happens when the game changes and a company doesn't recognize the change. He goes on to explain the need to be a "category of one," and how this will give your business a position of dominance... where your customers won't even consider your competitors. PJ has lots more success secrets for you -- and was kind enough to put together a few of them as a special gift. (See the link below.)
[Ed. Note: PJ McClure, "The Mindset Maven," is an author, speaker, and performance specialist. He created the C1(tm) Methodology to teach entrepreneurs and large corporations how to build profit-sustaining businesses that enrich the lives of their customers, employees, and owners. This approach begins with understanding PJ's radical concepts about goal setting and achievement. You can have access to those concepts by downloading The Mindset Maven's Goals Guide as a gift. PJ is a veteran of Early to Rise's Internet Money Club. Join the IMC with nothing -- no website, no products, and no experience or technical knowledge... and you'll have your own Internet business -- and be making money -- within months. Find out more about it here.] "Complete newbie" at Internet business building finds a way to bring in profits in just 90 days! How did she do it? And how can YOU enjoy similar success... no matter how much business experience you may have right now? It is called the Internet Money Club, and a limited number of seats just opened up. Click here to learn more, but you must act fast. Once those seats are gone, the door to the IMC closes for another year. "I now read ETR more often than I did before." "Dear Michael, "As someone who is a psychotherapist for much of my working week... I find the psychology of this very strange. "I invested $5 a month in ETR Premium... 5 measly dollars. "The result... "I now read ETR more often than I did before (every day rather than a couple of times a week), and I pay more attention to it. I really 'listen' to what is being said. "I read it and pay more attention to it than I do the e-books I buy at a much greater price. "As they say... Go figure!" Thanks, Rescue Your Retirement... Even if You Haven't Saved a Dime Thousands of people take advantage of this Retirement Rescue Strategy every year. And now they're not just scraping by in retirement. They're living better than ever... doubling -- even tripling -- their retirement dollars. They have the time and funds to travel... to relax... to enjoy life... You can do it, too, even with no savings. The Language Perfectionist: Tricky Singulars and Plurals I was amazed to read this sentence in a major newspaper: "Today the criteria is simple: total unit sales." Of course, criteria should be criterion. The first is plural; the second singular. And if you intend the plural, it's criteria are, not criteria is. Most English words are turned into plurals simply by adding -s or -es. But a few words with Latin roots are trickier. The following examples of such misuses were found online:
The words media and data are plurals, and should be followed by are. The corresponding singular forms are medium and datum. The use of media and data as singular is increasingly common and accepted. But unless the result reads or sounds awkward or confusing, it makes sense to respect the traditional rules. [Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.] The First Major Shift in Business Thinking Michael Masterson's New York Times and Wall Street Journal bestseller, Ready, Fire, Aim, lays out a completely new approach to business and life. It's the blueprint that helped Michael go from pool installer to self-employed multimillionaire before his 40th birthday. And it's so practical and sensible that just about anyone can use it to make their first $1 million... $50 million... $100 million... or more!
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Thursday, December 16, 2010
Category of One
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