Your ETR Insider

From The Desk of Jason Holland	Volume 1  |  Issue 41   |  December 3, 2010
Dear ETR Insider, It's not just new entrepreneurs who come to our Info-Marketing Bootcamp every year. We get plenty of bricks-and-mortar business owners, as well as those whose online presence has been limited to a basic website. They come to Bootcamp to learn the Early to Rise/Agora Model. That's why Kim Langen was there this year. She has been running her company, Spirit of Math, a business dedicated to teaching kids math in a new way, for 17 years. (By the way, Kim was joined at Bootcamp by her husband, Darrin, who is an alum of our 5 Days in July conference and is working on his own online business. Their son Nathan has an online business too, Sports Workouts. That's quite an entrepreneurial family!) Kim wants to reach more people and sell more... without ratcheting up her marketing costs. As she put it: "I want to create greater profit margins with less effort. After Bootcamp, I had a better understanding of how to do this. And I can communicate that to my employees." That, of course, is the big picture. More specifically, Kim tells me, she learned several "systems" at Bootcamp, marketing channels and strategies she can use to "get the word out" about her website and sell online. Kim also got tips on how to establish her team as experts in their field -- which is a key part of having a successful online business. And she got some great ideas -- especially from Web TV expert Andrew Lock -- about how to create a community of like-minded people on the Internet centered around her business. Of course, learning from our expert presenters is just part of the Bootcamp experience. "To have a chance to speak to others, share ideas, and listen to other people's ideas is critical. This is the key to making a paradigm shift in my own thinking. Bootcamp provided lots of opportunity to do it," says Kim. If you weren't at Bootcamp last month, there's no reason for you to miss out. You can have the same business-changing experience as Kim by going through our Home Study version. Get all the details here. | How Are Your Math Skills? | Part of the curriculum of Kim's Spirit of Math program is boosting brainpower through math puzzles. She sent some over soon after we met at Bootcamp, and I'd like to share them with you. Before all you math-phobics out there skip right over them, remember this: Although you may not use most of the math you learned in school, it did train your mind to think in different ways. And that thinking has probably helped you countless times. That said, check out the following "Brain Bogglers" from Kim's grade 6 course materials. (The answers are at the end of today's Insider. No peeking!) A clock that strikes only the hours has just finished striking a total of 9 times in the last 2 ½ hours. What hour did it just strike? Emily always sits in the same seat in the movie theatre: the 6th row from the front and the 23rd row from the back, on the right-hand side. Each row has 14 seats on either side of the center aisle. What is the total seating capacity of the theatre? | The Pledge | Thanks so much to all the Early to Risers who have taken The Pledge. I'm waiting for updated numbers from the publisher, but it looks like you've put Michael Masterson on track for another bestseller. (The Pledge hit #1 in several categories on Amazon in the past couple of weeks.) I'm talking, of course, about Michael's new book about putting together a master plan for yourself. It will help you set and achieve goals in business, your career, fitness, your personal life, hobbies... you get the picture. It's a no-nonsense guide to really getting what you want out of life. Here's what some of the people who have read it are saying: "This wonderful, warm, insightful book is loaded with great ideas and practical methods that help you to achieve more in every area of your life." - Brian Tracy, bestselling author "Read The Pledge. Period. It's as simple as that. In just a couple of short sessions, you'll have the skill to make a fortune, both personally and professionally. I know. I listened to Michael as a mentor, word for word, and took his wisdom to heart. It's made all the difference in my life and career. The keystone to his -- and your -- success is so incredibly simple, it will astonish you: Just do it!" - Mike Ward, publisher, Money Map Press Go here to find out what, exactly, is in The Pledge -- and how it can help you. | If you're ever in Baltimore... | I was recently in Baltimore to meet with several folks from Agora Inc., which is kind of ETR's parent company. I hadn't visited the city for about 10 years -- and this was my first time in the historic Mt. Vernon neighborhood. The Agora offices are actually spread out over several restored townhomes (more like five-story mansions). It's quite a trip to see ornate plasterwork and chandeliers overhead with computer monitors on all the desks and a fax machine in the corner. If you're ever in Baltimore, I urge you to take a walking tour of Mt. Vernon. Aside from the great 19th century architecture, there are lots of charming shops and restaurants. Plus, it's home to one of the best art museums I've ever been to -- the Walters Art Museum. The Walters has ancient art from all over Asia, Rome and Greece, Persia, Assyria... not to mention a great collection of medieval illuminated texts and Renaissance paintings. I had only about an hour between meetings, so I couldn't spend as much time there as I would have liked. I barely scratched the surface. Here's something from the Renaissance gallery: The Walters is well worth the visit if you're in town. Until next week, Jason Holland Associate Publisher Early to Rise We want your feedback! Let us know your thoughts on today's issue. Email us at: AskETR@ETRFeedback.com "Brain Boggler" Answers: 4 o'clock If the clock has just finished striking, then in the last 2 ½ hours it has struck the hour three times: at 2 o'clock, at 3 o'clock and at 4 o'clock. 784 seats There are 28 rows in the theatre, and 28 seats in a row. 28X 28 = 784 seats.
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