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| Tuesday December 7, 2010 | |||||
| From The Editor: We're only a few days away from the launch of the Internet Money Club. If you're at all interested in creating a steady stream of income from a business you can work on in your spare time -- using the same model as Early to Rise -- check your inbox Saturday for my special announcement.
"When you can do the common things of life in an uncommon way, you will command the attention of the world." George Washington Carver How to Advertise in the Attention Age Did you ever visit Piccadilly Circus and Leicester Square in the heart of London? All those bright neon lights! Actually, these days most of the neon has been replaced with gigantic LCD and LED screens, but that's another story. I mention Piccadilly Circus because it's the perfect example and exaggeration of what we all face in our day to day lives -- wall to wall advertising, all competing for our attention. The thing is, how many of those ads do you remember? All that money spent on them, and for what? Maybe it makes the business owners feel good, and it certainly puts dollars in the pockets of many ad agencies. The irony is that most of the usual "in your face," confrontational advertising out there is outdated, ineffective, and costly. But most small business owners don't know that. They're throwing their hard-earned money away on advertising methods that simply don't work. Look, the world is changing. People are being bombarded by advertising at every turn, and they don't want to be sold to. Think about that. People don't want to be sold to, but they do like to buy. So how can we let them know about our products and services in a way that makes them open to considering them? No Business? No Problem! Want to get rich, but you don't have a business (or any clue as to how to start one)? Not a problem. All you need is ETR's "All-in-One" Home Business Kit, where you'll get a rock-solid blueprint for building your very own profitable online business -- from scratch! Top Internet marketing expert Brian Edmondson will give you his 12-step plan for launching your business... Perry Marshall, AdWords guru extraordinaire, will show you how to get a flood of traffic to your site... Joshua Boswell will give you his personal templates for creating products in a jiffy (even if you hate writing and have no idea where to begin!)... Stop letting time slip by. Start your own info-marketing business today! Well, we have to be different. We have to stand out from the crowd. If we do what everyone else does, we'll blend in with everyone else, and we'll be throwing our marketing money away. On one occasion when I visited Times Square in New York City (which, of course, is the U.S. equivalent of Piccadilly Circus), I found myself ignoring the billboards because something completely different caught, and held, my attention. Some enterprising person had arranged for dogs to carry promotional messages in little pouches on their backs. It was clever, because they used small dogs of unusual breeds that caught people's eye. Each dog had a handler (obviously), and four or five of these "teams" roamed Times Square. Passersby stopped in their tracks, usually crouching down to "say hello" to the dog, patting it, and so on. They were then presented with a leaflet for the product, a new brand of dog food. A highly effective way to stand out from the crowd. Maybe you can brainstorm some creative ways to do the same in your business. [Ed. Note: Andrew Lock is a maverick marketer and the presenter of a popular weekly WebTV show that helps small business owners get more done and have more fun (www.HelpMyBusiness.com). Originally from the UK (Surrey), he now resides in Salt Lake City.] The First Major Shift in Business Thinking Since the 1937 Michael Masterson's New York Times and Wall Street Journal bestseller, Ready, Fire, Aim, lays out a completely new approach to business and life. It's the blueprint that helped Michael go from pool installer to self-employed multimillionaire before his 40th birthday. And it's so practical and sensible that just about anyone can use it to make their first $1 million... $50 million... $100 million or more! "Thank You" "Ordered, received, and read The Pledge... so now it needs action. And at the top of the list of actions is to say "thank you." "As we know, a journey of a thousand miles begins with the first step. That is what I have just taken. And I know that I only have to take one more, then one more, then one more... until I am truly into my journey, probably having changed destinations a number of times along the way. "Bless you (from the cold and snow-covered English Lake District)." Ian Why China Wants to Make You Rich It's no secret that China exports billions and billions of dollars' worth of in-demand products to the USA (and other countries) every year. Who's doing all the importing? Well... you might think only "big corporations" are in on it. But one of the most experienced business experts we work with (he's launched more than 40 successful businesses over the past 28 years) has discovered a way for ANYONE... regardless of how much experience, education, or start-up capital they have... to profit from Chinese imports. He'll show you where to find wholesalers and manufacturers in China who would LOVE to do business with you... ...and help you GET RICH. Today's Words That Work: Perfervid Perfervid (per-FUR-vid) -- from the Latin -- impassioned; intensely emotional or zealous. Example (as used by John Lahr in a New Yorker review of the play "Angels in America"): "In an act of extraordinary theatrical and literary aplomb, [playwright Tony] Kushner lets his compelling characters, each speaking his own unique, mournful jazz, collide with both the real world and the world of their perfervid imaginations." | |||||
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Tuesday, December 7, 2010
How to Advertise in the Attention Age
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