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| Monday November 22, 2010 | |||||
 "If you cannot do great things, do small things in a great way." Napoleon Hill What Pirates and Princesses Taught Me About Business My wife is a "stay-at-home mom." But she also has a part-time business: selling children's books. We pack up our minivan on weekends and head out to holiday bazaars, fall festivals, etc. in our area to sell them. The books are great, and very culturally diverse. Many are based on old folktales and have award-winning illustrations. And since most of them feature pirates, knights, faeries, or princesses, we thought it would be cool for kids to have costumes to go along with the stories. Plus, we figured a tent full of faeries' wings, pirates' capes, knights' helmets, and princess gowns was sure to attract attention. So when we went to our first event last year, almost as an afterthought, we brought a bunch of those items to supplement our book sales. And that's how we discovered something (aside from the fact that grandmothers spend the most) that will greatly influence how we run the business this year. Despite having all those beautiful books on display -- and my wife and I selling their virtues face to face with each visitor -- the costumes were more popular. By far. They accounted for about 75% of our sales. And the profit margin on them was huge. We pretty much cleared out our entire stock after three events. That wasn't what we expected. But as Michael Masterson always points out, you never know how your business will fare or what you need to tweak or change until you actually get started. The key to our unexpected success was China. We paid our Chinese supplier about $2 for the pieces we needed to put together each complete costume. (A pirate's costume, for example, comes with a hat, bandana, eye patch, cape, and sword.) But I'm sure next go-around we can negotiate an even better deal. The pieces are fairly high quality. And since we put some effort into coordinating the pieces, we don't feel bad about marking up a set to $12 or $15. (Actually, my wife does the coordinating. She doesn't trust me.) China hands these U.S. companies a "blank check" A handful of small American oil and gas players have something the People's Republic desperately needs... And they're willing to pay as much as $2 trillion to get it. Only energy insider Dr. Kent Moors knows what it is - and which U.S. companies could hand you up to 25 times your money in 13 months as China pays out the nose for it. Dr. Moors' just-released special presentation has all details here. Many of our fellow vendors follow the same buy-low/sell-high model with play sets, puzzles, games... just about any children's toy you can think of. This isn't a new business model, by any means. It's used by thousands of small businesses all over the world -- online and off. It's used by all the big retailers, too. Walmart, Target, Macy's, to name a few. Just about every manufacturer, from Apple to Louis Vuitton, has a factory or supplier in China. And it's never been so easy for individual entrepreneurs to get into this market. My wife and I kind of stumbled onto the opportunity. But now you can go into the import-export business with your eyes wide open. Because one of ETR's contributors, Marc Charles, has created a new program that teaches you exactly how to do it. You can bring in almost any products, from sleeping bags to mp3 players, and sell them at a huge mark-up. Marc focuses on online marketing and selling -- which allows you to expand your reach and really ramp up sales. You even contact your suppliers via the Internet -- through an easy to navigate website known to very few entrepreneurs. Of course, a lot of success in business is based on building relationships and knowing how to negotiate. So Marc helps you with that too, giving you proven strategies for setting up deals. (He's been doing this for years, and his results have been phenomenal.) If you've ever considered going into business for yourself, this is an easy way to get started. You're not going to beat Walmart. But, as I discovered, you can make some nice cash on the side. Check out Marc Charles's China Wholesale Trader program here. By the way, my wife and I are thinking of moving our little costume business online. That way, we'll reach many more people than we ever could at festivals. Stay tuned. I'll keep you posted on our progress. Success as Easy as "1, 2, 3" To start your own profitable info-marketing business, you need only three things:
And now, it's easier than ever to make it happen. Because for a limited time, we're offering ETR's BIGGEST business-building event at a price that's 89% LESS than what others have paid. You'll end up with a tested, proven, rock-solid blueprint for creating your own info-marketing business. One that will generate profits for you, even while you sleep! "The Conference Was a Success..." "I thought you might like some feedback on your Internet Marketing Bootcamp. "I had three questions when I came to the conference. I made progress on all three, so for me the conference was a big success. I got a great deal out of it -- including over 60 pages of notes. "The two speakers, and their topics, that fired me up with intense, gut-level interest were Michael Masterson and Drayton Bird. "No surprise on Michael Masterson. (I took 10 pages of notes when he spoke the first time.) Just a year ago, I would not have dreamed of meeting him, much less getting his autograph on The Pledge... "Drayton Bird was incredible, in his knowledge and wonderful sense of humor. "Thanks so much." J. Daniel Just One Secret Could Be Worth $10,000 To You (or More) Whether you're wanting to start your own online business or already have one that's up and running, ETR's "All-in-One" Home Business Kit has everything you need to take things to the next level. You'll be learning cutting-edge secrets and strategies from leading experts like:
Just one secret... one tip... one insight... could easily put an extra $10,000 in your pocket. Because everything you'll be learning from them is geared to making you and your business far more profitable. Today's Words That Work: Ablution Ablution (uh-BLOO-shun) -- from the Latin for "to wash away" -- is a cleansing of the body (or part of the body), especially as part of a religious ritual. In its plural form, the word is often used (with humorous intent) to describe the act of bathing in an overly formal way. Example (as used by Rebecca Mead in The New Yorker): "As a general principle, Lena Dunham does not believe I removing anything that she has posted to the Internet; but, after she received a million and a half hits on YouTube for a video that showed her stripping down to a bikini, climbing into a fountain... and performing her ablutions, she reconsidered the value of having personal boundaries."
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Monday, November 22, 2010
What Pirates and Princesses Taught Me About Business
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