Saturday, September 25, 2010
The "Mainz" income stream: The easiest money you'll ever make?
Dear ETR Reader, The folks at Stansberry & Associates recently sent me an intriguing video. In short, it details a savvy subculture of Americans (some names you'll probably recognize) who are getting paid over and over again, simply by making a small, one-time investment. One of the folks featured in this video says, "I got a check for over a million in less than 2 weeks." Another says, "It's the easiest money we've ever made." If you'd like to learn more, please click here to view the free video presentation. Sincerely, Jason Holland
You are receiving this e-mail as a part of your subscription to Early to Rise. Nothing in this e-mail should be considered personalized financial advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized financial advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. _____ To unsubscribe from Early to Rise and any associated external offers, Click here To cancel or for any other subscription issues, write us at: Order Processing Center |
The Michael Masterson Journal
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Issue No. 61 - $1.91 | Saturday, September 25, 2010 |
"Advertising is fundamentally persuasion." William Bernbach Fear and Greed: Two Overrated Emotions Way back when I was learning how to write advertising copy, it was commonly believed that the way to get high response rates was to appeal to our prospects' greed and fears. I don't know who first made this pronouncement, but it was practically a commandment of direct marketing in those days. All the "experts" I listened to espoused it. All the copywriters I admired seemed to do it. On the surface, it seemed to be a good, practical rule. One I should follow. But I thought it was stupid. I didn't need a degree in psychology to know that reducing human motivation to two, very obvious, emotions was wrong. I knew in my bones -- based on 30 years of experience (first with my mother, then with my teachers and eventually my colleagues, wife, and children) -- that there were better ways to be persuasive than by stirring up fear and greed. Sure, using fear sometimes seemed necessary -- to keep the kids from riding their bikes in the dark without headlights, for example. But mostly it paralyzed the person I wanted to motivate. I found it to be both heavy-handed and clumsy. There were many other emotions and desires I could stimulate that would get the job done. And greed? I grew up in a household where greed was considered a deadly sin -- "the devil's instrument." I had no desire to use it as my own. I wanted to build my career by working with, and selling to, people who, like me, were subject to greed and fear but wanted to rise above those base impulses. I wasn't being altruistic. Not really. I didn't want to associate myself with greedy, fearful people because I knew I couldn't trust them. I couldn't trust them as friends. I couldn't trust them as business partners. And I couldn't trust them as customers either. So even before I got into marketing in a serious way, I knew something about persuasion that most of the experts writing books and giving lectures did not seem to know. And I had enough common sense to recognize that just because something is often said and generally believed doesn't make it so. I'm happy to say that the myth about fear and greed has been eroding. I believe Bill Bonner had something to do with that. The great promotions he wrote in the early 1970s relied on other emotions and instincts to sell his products. Gary Bencivenga and Clayton Makepeace, too, wrote copy that helped disprove this lie. The biggest move forward came, ironically, from a man whose intention was to warn consumers against marketing. In his book Influence: The Psychology of Persuasion, Robert Cialdini, a professor of social psychology at Arizona State University, analyzed dozens of very successful promotions. He didn't choose the ones that relied on greed and fear. Instead, he focused attention on those that used more subtle, clever approaches. The consumers he was hoping to enlighten hardly read the book. But it became a great hit with a lot of marketers who applied Cialdini's insights on the psychology of persuasion to their promotions. Among Cialdini's insights were these:
Cialdini eventually crossed the river and became an authority on marketing. His later books and seminars taught how to do the kind of subtle marketing he had despised. Good for him. Good for us. (I say "good for us" because I believe this kind of marketing is not only more effective, it is more honest. But that's another subject for another essay.) As I said, the idiotic "rule" about fear and greed has been eroding -- but it's never going to completely disappear. Why? Because many marketers still believe that fear and greed are the most motivating of all the emotions. And there is some evidence to support this. Let's begin with fear. Fear is a primal emotion -- one that was inherent in man at a very early stage of human evolution. It is also an essential emotion, one that is necessary for survival. Neurobiologists tell us that our primal emotions are rooted deeply in our "reptilian" brains and are instinctive. Because they are instinctive, they can be very strong and very difficult to overcome. And there is no doubt that fear is effective in selling all sorts of products -- from burglar alarms to baby monitors to almost every form of insurance. But just because an emotion is strong doesn't mean it should be used to market everything. The reason is simple. Human beings have three "primal" responses to fear: to fight, to flee, or to be paralyzed into inactivity. And a marketer doesn't want his prospects to do any of those things. In selling investment advice (something I've done a good deal of), fear has sometimes been useful. But I've noticed that if you crank up the fear, you reduce the responsiveness to your ad. A little fear can go a long way when you are trying to motivate people to worry about their savings or their job security, for instance. But you must quickly follow that fear with hope of some kind. And that brings us to greed. Proponents of the fear-and-greed approach often argue that the smart thing to do is to follow a fear-based lead with an appeal to the prospect's greed. But I have found that if you do that, you wind up attracting the kind of customer you don't want: someone who is gullible and greedy. You can't build a business by selling to the gullible and greedy. You can make scores, sometimes big scores. But you will never have a sustainably profitable business. About six months ago, I had a conversation with a copywriter who'd had amazing success with several fear-and-greed promotions. In fact, his commissions on all the sales from those campaigns should have come to more than a million dollars. I say "should have," because his clients discovered that many of the buyers brought in by his fear-and-greed promotions asked for refunds. And those that stayed were not good buyers of their other products. So he made out temporarily, but eventually lost most of his clients. I suggested that he learn to appeal to other emotions. He wasn't interested. He just kept on using his credentials to snare new clients... until they, too, experienced the same disappointing results. And now I hear through the grapevine that he's finding it harder and harder to find anyone who will buy his copy. (By the way, he sent me an e-mail this morning. I haven't read it yet. I wonder if he's "seen the light.") Greed doesn't work because good customers, the kind that will stick with you and continue to buy from you year after year, don't think of themselves as greedy. They want to be successful. They want to make more money. But they don't want to be greedy. That is enough for today. I'll share my thoughts on some of the other primal emotions you can appeal to -- such as joy, sadness, and the desire for sex -- in the second essay in this series. And then, in the third essay, I'll get into the more subtle and powerful emotions and desires that are, at least in my view, much more important to understand. Meanwhile, here is what I want you to take away from this: Use fear as a primary emotion to sell insurance products (which include such things as burglar alarms, baby monitors, etc.). For other products, you can try a little fear... but don't go too far with it. Then concentrate on giving your prospects hope. Hope is far and away a much stronger selling proposition than fear. And never use greed. Greed-based promotions will only attract customers who will ruin your business. [Ed. Note: As Michael just noted, there are so many emotions beyond fear and greed you can and should use in your advertising copy. In the American Writers & Artists Inc. Accelerated Program for Six-Figure Copywriting you'll learn how to determine what motivates the target market of your next promotion… and how to tap into those emotions. But this program is not just for copywriters, veterans and newbies alike. It's also vital for marketers and business owners to learn how to recognize good copy that sells. Find out more about the Accelerated Program for Six-Figure Copywriting here. And, until Friday Oct 1st, AWAI is offering ETR members the opportunity to "test drive" the Accelerated Program for Six-Figure Copywriting for a full year at a 60% savings. Click here for all the details.] The Symptoms of Depression A lot of good people have written to me asking for more information since I last wrote about depression. It's a subject that's close to my heart, and I'm always happy to help others who are afflicted by it. "I am sorry to hear of your bouts with depression. It would be helpful if you would describe the symptoms you have during a bout. It might help some of us to see we may have the same problem but think it is normal for our situation." Depression shouldn't be confused with having the "blues." Everybody gets worn down by life from time to time. Especially when they're dealing with high-stress situations. Real depression makes it tough to simply get through the day. For me, depression often manifests itself through anger... usually at myself... but occasionally at cashiers, toasters, and bad drivers! As I said in my earlier brief, Lexapro took care of that... but at the cost of all my other passions. I've since learned that I can control these feelings by thinking positive thoughts and observing simple manners. What really scares me is waking up in the morning and suddenly not caring about anything anymore... I don't want to work... I don't even care about work. I don't want to play, and nothing interests me. And when it's really bad... I genuinely feel like I'd be happy to walk off a bridge. Those kinds of feelings are both disabling and dangerous. And Lexapro didn't help them. It only treated the milder bouts of anger. But I've found natural ways to deal with the more upsetting feelings. And you can too. The one thing I want you to know is that there is hope. You can get better if you find the right solution for you. As I mentioned in my last brief, the health research team at Natural Health Dossier have put together a good report on dealing with depression. It looks at the symptoms and offers proactive solutions for defeating the lethargy and feelings of sadness. I recommend that Wayne -- and other like-minded readers -- check it out here. Is Creativity Good? When I started reading the occasional business book 30 years ago, the businesses being written about were companies like IBM, GM, and AT&T. They were liked because they were technical and expansive. And they generally did well. Years later, the paradigm shifted. The praiseworthy businesses were companies like Hewlett-Packard and Honda that had great organizations. Quality circles were all the rage back then, and the companies that had good models seemed to prosper. Today, creativity has climbed to the top of the totem pole of business virtue. Companies like Apple have stolen the show. But is that good? As a person who thinks of himself as creative, I'm quite happy to be working in the idea-marketing industry, where creativity is king. But I try not to love creativity too much. Because I've learned that it is not the object of business, but just a powerful skill that can help a business grow. If you care too much about creativity, you run the risk of spending time and money on ideas that have little or no chance of driving profits. You can see this happening in many of the brand advertising and social media campaigns that are popular these days. That is why, when consulting with my clients, I make sure that each hot, new idea is put aside to cool down a bit. Then we sit down and ask three pragmatic questions.
Ask these questions the next time you get excited about a hot new product or marketing idea. [Ed. Note: Michael Masterson welcomes your questions and comments. Send him a message at AskMichael@ETRFeedback.com.] | |
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NOTE: If URLs do not appear as live links in your e-mail program, please cut and paste the full URL into the location or address field of your browser. Disclaimer: Early to Rise only recommends products that we've either personally checked out ourselves, or that come from people we know and trust. For doing so, we receive a commission. We will never recommend any product that does not have a 100% money-back satisfaction guarantee. Nothing in this e-mail should be considered personalized Financial Advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized Financial Advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. To unsubscribe from Early to Rise and any associated external offers, Click here. To contact us, please visit... http://www.supportatetr.com/helpdesk To cancel or for any other subscription issues, write us at: Order Processing Center Attn: Customer Service PO Box 7835 Delray Beach, Florida 33482 | |
Friday, September 24, 2010
The "30 Percent Solution" for TRIPLING Any Company's Profits...
Dear ETR Reader, It doesn't matter what kind of business you're growing. It may be a local dry cleaning establishment... a restaurant... a hardware store... or an automobile dealership. A real estate business or consulting company... a practice for a doctor, lawyer, accountant or other professional... a publishing company... a B2B enterprise... or even a charitable organization. To explode the size of your business, your sales and your profits in short order, all you have to do is:
Of course, some people can grow a business faster than others - and master copywriter Clayton Makepeace is one of them. That's because he has something most people don't: A secret playbook of proven, business-building strategies he's spent more than 38 years perfecting. It's called Double Your Profits in 12 Months or Less and that's exactly what it's designed to do. Because if you implement even a few of the strategies it contains, you can easily double your profits. But chances are, you'll be able to do even better. Inside this incredible treasure trove, Clayton reveals the secrets of his "30 percent solution" to you - along with 177 more practical, nitty-gritty tips, tricks and tactics he's used to launch FOUR major direct marketing companies to well over $100 million per year each! These are the same secrets Clayton's used time and again to DOUBLE his clients' profits in a year and QUADRUPLE them in 36 months... And they're the same secrets he's used to generate as many as two million new customers for a single product in less than three years... increased his clients' sales revenues by up to 1,000% in four weeks and as much as 4,400% in a single year! Now, Clayton wants YOU to add them to your arsenal, too. Clayton had heard from so many loyal subscribers to his Total Package newsletter whose businesses are still struggling in this economy that he recently offered Double Your Profits in 12 Months or Less to them at a fire sale price. And they snapped them up like hotcakes! But he knows his own subscribers aren't the only ones struggling. And they're certainly not the only ones who want to explode their sales and profits. So Clayton has decided to pass that very same offer on to loyal Early to Rise subscribers. For a limited time, you can pick up your own copy of Double Your Profits in 12 Months or Less and SAVE 75% off the regular price! That means just minutes from now, you can be downloading all 211 pages packed full of tips, tricks, and strategies that you can use immediately to crank up the sales and profits in your own business (no matter what kind of business it may be)... Plus, you'll also get instant access to all THREE of the power-packed bonuses that come with it - an added $237 value, absolutely FREE... And you'll get it all for the ridiculously low price of just $39.50. Click here to grab your copy now. Or go here to get the full details on this incredible offer and everything you'll receive. But whatever you do, don't wait - this special offer ends on September 30th! Sincerely, Jason Holland
You are receiving this e-mail as a part of your subscription to Early to Rise. Nothing in this e-mail should be considered personalized financial advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized financial advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. _____ To unsubscribe from Early to Rise and any associated external offers, Click here To cancel or for any other subscription issues, write us at: Order Processing Center |
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| From The Desk of Laura Rodini | Volume 1 | Issue 32 | September 24, 2010 | ||||||
Dear ETR Insider,
It's time to party! I'm serious - I was just working on the final agenda for our Info-Marketing Bootcamp with ETR's Conference Manager, Sharika Kellogg. And we made sure we'd planned in lots of time for fun in the evening. You see, Bootcamp days are long. We start around 7:00 a.m. so we can fit in as many info-packed Internet marketing presentations as possible. We've brought in some of the world's best speakers - real authorities on their subjects. Heck, half of them created the genres they're in! They've got the last word on list building, pay-per-click advertising... and their own personal stashes of direct-marketing secrets. Take a look at just a few of the "names" on our lineup:
Then, at night, we'll be hosting cocktail hours and VIP dinners at the luxurious Delray Beach Marriott. We do this so you can network the old-fashioned way. (I still believe that's one of the best ways to grow a business.) But we want to have some good, plain fun, too! Best of all, we've reserved a few rooms at the Delray Beach Marriott for a few days before and after the conference so you can make a real vacation out of it - relax with your family and enjoy all the pleasures our little seaside resort town offers. Check out this video we made about our lovely town!
Looks tempting, doesn't it? Learn more about Bootcamp here - but don't delay registering. The price goes up on September 30. Find out more here. | The Fountain of Youth in a 6 Oz Glass! |Sagging skin and wrinkles... some folks say that's an inevitable part of getting older. And low energy, decreased libido, and weight gain are some of the things we all have to look forward to, right? Well, I refuse! Think about it… There are lots of people in their 60s who are virtually wrinkle-free. Plenty of others enjoy boundless energy well into their 70s. And there are those who seem to stay magically slim, trim, and full of vitality their whole lives through. So what's their secret? Antioxidants. Antioxidants like resveratrol... pterostilbene... and C0Q10 combat oxidative stress and free radical damage in your body. They're critical for keeping your skin smooth... your energy high... and your immunity fully charged to fight disease and infection. Our Natural Health Dossier research team has put together an all-in-one solution, your very own "fountain of youth," you might say. It's called PT Bio Elixir. And it's packed with 15 of the world's most effective antioxidants... all doctor tested and approved. Now I wouldn't be telling you about this if I hadn't tried it myself. I love running the business at ETR... but it certainly keeps me on my toes. And after putting in some pretty long hours at the office, I still like to squeeze in some "me" time at night. I've always counted on coffee to keep me going. But after just a couple of days of drinking Bio Elixir, I can honestly say that my energy levels really do seem "up." Even more surprising is that it actually tastes pretty good. Okay, it's not quite coffee, but I know it's a lot better for me than a third or fourth cup... Anyway, I'm sending this issue to everyone I know to make sure they know about it - and I'm excited to share Bio Elixir with you, too. Spread the word! And find out more about it yourself by checking it out here. | Face of Success Russell Roberds: "How to Turn Your Passion Into a Profitable Business - In Under 3 Months!' |
Russell Roberds brushed aside a vine on Georgia's Cheatham Hill Trail... and stopped dead in his tracks. Not three feet in front of him, coiled and rattling ominously, was a Pigmy Rattlesnake. "In that instant, I know I should have been fearing for my life," he told me, "but I couldn't help but think about what a cool post this was going to be on my website." Luckily, Russell knew how to handle himself around poisonous snakes - and the brown-striped reptile slithered away. Russell's an authority on hiking, and wanted to share what he knew with other outdoor adventurers. That's why he came to our Five Days in July Conference just three months ago - to build his website, www.hikingrevealed.com. "I'd been reading ETR for over two years," he said. "There's a lot of 'junk' on the Internet that we readers have to sift through. But I believe one of the real golden nuggets out there is ETR. When I get the e-mail in my inbox each morning, I know what I'm about to read is going to be good." So Russell took the plunge and signed up for Five Days in July. At the conference, one of the things he learned from Brian Edmondson, our Internet Money Club Director, was that the number one way to get readers to your website is to post content consistently. Russell took Brian's words to heart, and committed himself to writing 700 words every day. He had a wealth of knowledge to begin with - having been an avid hiker for more than 30 years - so coming up with topics to write about was easy. "I wanted to present myself as an authority on hiking," Russell said. "To share as much as I knew in a detailed, thoroughly researched manner." One day he'll write about the best snack foods to take on a hike, the next it'll be a review of hiking backpacks. And Russell wisely taps into affiliate sales by featuring links to the products he recommends. "I can't believe I'm actually making money doing this!" he said. It means a long day for Russell, with family and work at an electrical engineering company coming first, but he looks forward to writing each day's post when he comes home at night. "I'm really trying to follow the ETR model. I want to give people as much accurate information as possible so they can make their best informed decisions." Our hats are off to you, Russell! But you don't have to wait until next year's conference to learn how to build your own website. You can do it from the comfort of your own home - and in less than 32 hours! Check out our Perfect Home Business system by clicking here. | Don't Call Him Diva |
One more thing before I sign off this week... My dog George has been spending a lot more time in front of the bathroom mirror. That's because he recently got a modeling contract with one of the largest pet websites in the country. They'll be running a few photos of him at the top of their website the first week of November. I don't know how he does it... Until next week, Sincerely, We want your feedback! Let us know your thoughts on today's issue. Email us at: AskETR@ETRFeedback.com | |||||||
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Copyright 2010 Early to Rise, LLC. NOTE: If URLs do not appear as live links in your e-mail program, please cut and paste the full URL into the location or address field of your browser. Disclaimer: Early to Rise only recommends products that we've either personally checked out ourselves, or that come from people we know and trust. For doing so, we receive a commission. We will never recommend any product that does not have a 100% money-back satisfaction guarantee. Important: ETR is dedicated to bringing its readers the newest, most hopeful and most trustworthy information and advice about internet marketing, findings and products. Because we are a for-profit publication, we include advertising copy in each issue and send our readers advertisements we approve of. When our editors like and use advertised products we talk about their features and benefits in our editorial. Readers should be assured that although we may have a financial interest in a product we talk about, we will never recommend anything we dont believe in. Nothing in this e-mail should be considered personalized Financial Advice. Although our employees may answer your general customer service questions, they are not licensed under securities laws to address your particular investment situation. No communication by our employees to you should be deemed as personalized Financial Advice. We expressly forbid our writers from having a financial interest in any security recommended to our readers. All of our employees and agents must wait 24 hours after on-line publication or 72 hours after the mailing of printed-only publication prior to following an initial recommendation. Any investments recommended in this letter should be made only after consulting with your investment advisor and only after reviewing the prospectus or financial statements of the company. | |||||||
Thursday, September 23, 2010
ETR: Heart vs. Head
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Carl W. Buechner Why Your Heart Will Make You a Whole Lot More Money Than Your Head What has come over us Limeys? We were always known as a pretty dull, phlegmatic bunch, compared to the excitable French, the fiery Spanish, and the sexy Italians. Well, something weird has happened. Across the road from my offices, a building firm has a slogan that says they're passionate about building. Pret-a-Manger -- a U.K. firm that was launched recently in the U.S. -- says they are passionate about food. A firm called Churchill -- in the same business as Geico -- says they are passionate about insurance. I have lost count of the number of people on Facebook who say they are passionate about whatever it is they do. And not long ago, I saw a poster on the London underground that claimed the North West of England is a passionate country full of passionate people. I'm from the North West, but I never noticed it. But more to the point, all this passion reminds me of a big mistake made by many who sell to businesses. The "30 Percent Solution" for TRIPLING Any Company's Profits in 12 Months! Master copywriter Clayton Makepeace has used this simple secret to double, triple and – on four separate occasions, QUADRUPLE – the number of paying customers on his clients' house files ... increase his clients' sales revenues by as much as 1,000% in a single month... and multiply monthly sales revenues by up to 4,400% in twelve short months. Now in his highly-acclaimed business-building guide, Double Your Profits in 12 Months or Less, he reveals this powerful secret to you – along with 177 more practical, nitty-gritty tips, tricks and tactics he's used to launch FOUR major direct marketing companies to well over $100 million per year each. Plus, tested techniques for attracting hundreds, even thousands more new customers than you are now. And proven strategies for making your customers return to you over and over again - eager to spend more with you each time! The Big Mistake When Selling to Businesses Many marketers assume that business decisions are made on rational grounds and that emotion doesn't come into it. This is nonsense. And to prove it, I used to ask marketers at my presentations if they could think of anyone they worked with that they hated. It never failed to raise a laugh of recognition. And I wasn't surprised. Fact is, people, in general, are a mighty passionate bunch. So I was delighted to see some recent research that revealed the following... People in Britain who wanted to hit a work colleague in the last year:
Labels Cost You Money Marketers love to label people as consumers or businesspeople -- but is that how our customers see themselves? Don't they just see themselves as people? Of course they do. We are all human beings. And you and I know perfectly well what motivates people when we sell makeup, cars, or even hair remover. People want to be popular, admired -- and definitely not shunned. What do they want in business? To be popular, admired -- and definitely not shunned. People want to be successful, quoted as examples for other people to emulate, and not seen as losers -- in life or in business. Identical. You don't grow a second head on your way to the office, and you may spend more waking hours there than anywhere else. Your time there is not less interesting or less emotional than the time you spend at home. It may be more so. What People Do to Succeed People lie, cheat, and finagle their way to whatever goal they may have. And they kill for money -- which is what most business revolves around. Man is not a rational animal at work -- any more than he is anywhere else. He (or she) makes decisions on emotional grounds and then tries to find logical arguments to explain them. So I repeatedly find that if a promotion isn't doing well when selling to businesspeople, a dash of passion makes all the difference. A good example is a series of three e-mails we wrote for DHL. The e-mails were addressed to dispatch managers -- people doing a dull job who nobody ever took any notice of... except when they wanted to complain. The subject line that did best had nothing to do with whether DHL showed up quicker or got the stuff there fast or don't lose it on the way or do it for less. It said: "How to be a hero for a change at [your company]" And it brought in all the leads DHL wanted for the entire year. So if you want better results when selling to businesses, search your heart. Then use your head to explain why the emotional argument makes sense. [Ed. Note: Veteran copywriter and direct-marketing strategist Drayton Bird has worked with American Express, Ford, Microsoft, Visa, Procter & Gamble, and scores of other clients during his five-decade career, which included a stint as international vice-chairman and creative director with Ogilvy & Mather. In 2003, he was named by the Chartered Institute of Marketing as one of 50 living individuals who have shaped today's marketing. Drayton will be a featured presenter at Early to Rise's upcoming Information Marketing Bootcamp in November. He'll be speaking about copywriting and marketing strategy, and sharing some of the "war" stories from his decades-long career in the industry. Go here to find out who'll be sharing the stage with Drayton in November... and how you can reserve your spot at the conference. Ready for more marketing insights from Drayton Bird? For 101 ideas, free case studies, and articles on topics like the one you just read -- and a 28-day free trial of Drayton's Commonsense Marketing Series -- go here.] There Is No Other Online (or Offline) Money-Making Resource Like It (Anywhere in the World!) What's The China Wholesale Trader all about? In a nutshell, it's a unique "virtual community" where you can check in online... at any time of day... and get: The most POWERFUL... The most ACTIONABLE... And (MOST IMPORTANT) the most UP-TO-DATE information on how to become a highly successful internet import-export entrepreneur. The China Wholesale Trader is designed to help ANYONE... regardless of education, experience, or income level... learn how to make as much money as possible from the Internet import/export market. "Just wanted to let you know that I really enjoyed reading ETR this morning. As a matter of fact, it helped start my day on a beautiful note. Information like yours is a real wakeup call." Chellie Mahoney Your Own "Perfect Home Business" in Less Than a Week Were you unable to make it to ETR's "Five Days in July" Quick-Start Internet Business-Building Conference in Miami Beach? Well... that doesn't mean you're going to miss out. You can still start your own profitable "Perfect Home Business"... And you can do it using the $300 million secrets of ETR and Agora that we handed over to conference attendees. Best of all, you can do it on your own schedule... and for about 10% of what they paid. That's over $4,000 in savings... The Language Perfectionist: Return of the Confusables It's been a while since this column has presented a roundup of "confusables" -- pairs of words that are commonly mistaken for one another. So here's a new set, inspired, as always, by genuine media mistakes:
The costs aren't born but rather borne, a past participle of bear, to carry or support.
The intended word is not gallery but galley, an industry term for pre-publication copies of a book that are used for editing, proofreading, and reviewing.
The writer intended to say vouch; vouchsafe means deign, to condescend to grant a privilege. Here in America, we don't have a lot of kings and queens, so not much vouchsafing is done.
This is a frequent mix-up. An event may be incredible; the person who doesn't believe it is incredulous. [Ed Note: For more than three decades, Don Hauptman was an award-winning independent direct-response copywriter and creative consultant. He is author of The Versatile Freelancer, an e-book that shows writers and other creative professionals how to diversify their careers into speaking, consulting, training, and critiquing.]
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Wednesday, September 22, 2010
"One word long."
Dear ETR Reader - The secret Drayton Bird will reveal at ETR's upcoming Info-Marketing Bootcamp has the power to potentially DOUBLE your revenues. I asked for more details about this secret. He told me: "It is not a formula or rule. "It has nothing to do with targeting, incentives, strategy, or timing. "It applies no matter what you sell, who you sell to or how much for. "It is one word long. "David Ogilvy revealed it to me. "My mother always lamented that I didn't understand its power... and I don't think I did until I was in my mid 30s. "It is like jazz: you can't define it, but you know when you come across it. "It transcends logic, short-circuits objections, and does things nothing else can." Do you know Drayton Bird? He's a best-selling author with nearly 50 years' experience in every aspect of marketing, from telemarketing to PR. He's worked with leading brands such as American Express, British Airways, Ford, Microsoft, Nestle, and Visa. Advertising legend David Ogilvy said that no one in the world knows more about direct marketing than Drayton. "Can you give us any idea of what this secret can do for Bootcamp attendees, in terms of money?" I asked him. "I believe you can certainly do twice as well," he said. One man in the loan business said they were able to sell a company for $180 million as a result of some critiques and copy Drayton did... "But it took four years and he was doing okay before that," said Drayton. Another man who used Drayton's book Commonsense as a guide built a collectible business worth $35 million a year. But, Drayton cautioned, each of these men had talent. "I can't help if you're useless. I can't help if you live in fantasy land," he said. "You can't get something for nothing." "I must warn you," Drayton told me, "I shall cheat when I speak. I shall do what I was asked to do - reveal a secret. But I shall go beyond that. "I never really know precisely what I will say when I stand up," he admitted. "And I don't prepare weeks in advance. I often see things at the last minute and add them. "Next week I'm doing a few hours with Perry Marshall in London. The subject is one I may discuss in Delray Beach as it has radical implications for online copy. "Between now and November I'm speaking in Poland, Belgium and South Africa. I sometimes find things in other countries. "But in the end my aim is always the same. If you read something or hear something from me, I don't want you to just go away saying, 'Wow, he was good.' I want you to be inspired to do better - and know exactly how you can, with examples you can apply immediately." To get Drayton's one-word secret... and soak up all the marketing advice he's promised to unload... PLUS get hundreds of other top money-making secrets from a dozen marketing giants... You must come to ETR's Info-Marketing Bootcamp. Only at Bootcamp will you:
Make sure you sign up for Bootcamp right now to get a $400 discount. I hope to see you in Florida this November! Best Regards, Jason Holland
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